A Johnson and Johnson (J&J) topical brand product, Tucks is a soothing ointment and maximum strength pain reliever to ease the burning and itching of hemorrhoids.
Challenge
J&J re-branded the packaging of theTucks product line to elevate its shelf presence. The new brand look needed to be carried onto the Tucks website to harmonize the brand and appeal to a 30’s - 50’s female target audience.
Solution
Combining the soft pastel color palette adopted for the new brand strategy with imagery that captures the new Tucks mission, we designed a web site that creates the impression of a soothing and healing environment. The brand leafs became an anchoring visual that tied the website with the Tucks packaging.
All intellectual property rights of Tucks are owned by Johnson and Johnson. Items provided on this page may not be downloaded for any use.
Tucks website design variations.
Tucks final website homepage design. www.tucksbrand.com
Tucks product website page layout.