Aurora

A specialized information security and risk company providing innovative strategic and assurance solutions that work for and with business to secure confidential, privileged or proprietary information.

Challenge

As a start-up company, Aurora needed a credible corporate brand identity to support its vision and mission to large enterprise class organizations and have the ability to effectively deliver on a global scale.

Solution

The name “Aurora” simplified our process in determining the corporate identity. The logo symbol was derived from the concept of the “Aurora Borealis”-- a natural display of lights that takes place in the polar regions when solar winds collide with the Earth’s magnetic field, creating a bow shock effect. The Aurora logo icon was based on this bow shock effect. We then carried the new brand identity through Aurora’s unified communications to reflect the design strategy.

Knockout logo version on corporate color.

Aurora corporate colors.

Corporate typeface.

Aurora’s stationery system.

Pocket folder and product sell sheets.

Aurora’s premium items.

Website home page. www.aurorasecurity.com